The people behind the engine
We partner with founders in AI, fintech, and digital assets - and build like co-owners of what we ship.
The future belongs to founders who steer. Use AI to speed up tasks, but leave judgment to humans.
Fortune Favors the Bold.
Accelerates adoption of new technologies, specializes in team building and ruthless execution.
You need architects who know why to build, not just coders.
Drives adoption, partnerships, and capital formation across APAC.
Your buyers should hear from invested peers, not a script.
Team Advisors
Artem Gordadze — Venture Partner at Republic. Helps Holdex startups build secondary markets, secure token listings on major exchanges, and connect with top market-making firms.
Jakob Kronbichler — CEO & Co-Founder at Clearpool.
Giorgia Pellizzari — Head of Custody at Hex Trust. Co-founded Holdex in 2016 as COO; previously shipped products with Animoca Brands, Spotify, and Apple Music.
Greg Wolfson — Venture Partner at Crypto.com. Connects Holdex startups with strategic investors across the Web3 space.
Adam Vaziri — CEO & Co-Founder at Blockpass.
Anthony Sar — CEO & Co-Founder at Finoverse.
Point of View
Why does Holdex exist?
We've been building in fintech, crypto, and digital assets since 2016 - through the cycles, the collapses, and the regulation. We believe the future of finance is on-chain: not a prediction about crypto prices, but a conviction that everything that moves money will eventually run on blockchain rails. AI is landing in the same high-stakes, high-scrutiny environment. Holdex exists because the gap between what these technologies can promise and what regulated markets will actually let you ship is wider than most teams realize until they're standing in it. We've spent a decade learning to close that gap.
What do we believe about building ventures?
Skip the fluff. Keep it simple. Always hit the target — but make sure first that the target is worth hitting. We've seen enough ventures fail not because of bad engineering, but because the team was solving the wrong problem at the wrong speed with the wrong priority. Founders are the biggest variable in any venture: the biggest reason it succeeds, and the biggest reason it fails. The first job is always making sure the right people are focused on the right things at the right time. Team is everything. Funding follows.
How we work
Who actually works on a project?
The same senior people you meet in the pitch. We don't run the partner-sells-junior-delivers model. The team stays small enough that everyone holds the whole context, and the people who scoped the project are the people building it. A typical engagement is two to four senior engineers and designers plus a co-founder or partner. No PM layer in the middle, no surprise handoffs to a team you've never met. We work like co-owners of what we build. That's not a pitch; it's the only way we know how to work.
Who we say No to?
AI features that exist because an executive wants AI in the product rather than because users need it. We don't build theater.
Engagements without a clear, empowered decision-maker on the founder side - the pace of good work moves faster than committee.
Anything we'd be embarrassed to ship. Saying no often is what lets us say yes well.
Why partner with Holdex instead of building in-house?
The real cost of building isn't the engineering hours - it's the founder time lost to hiring, managing, and context-switching away from customers and growth. Assembling a senior team that ships end to end engineering, design, the judgment to know when to cut scope takes a year, easily. Most teams never quite click.
We're not the cheapest option. We're the fastest, with the fewest expensive first-time mistakes baked in. Founders who work with Holdex build faster, build right, and get back to the parts of the business only they can do. Think about it as opportunity cost: the cost of building slowly, building the wrong thing, losing six months to a team that couldn't hold the context. Against that, we're the best option.
